For years underwater photography has been about bringing back images from a world few people ever see. But who are we kidding by saying we need to create another clean, crisp anemone fish identification shot.

Thanks to National Geographic, the Discovery Channel, the Blue Planet and Finding Nemo I think a very large proportion of the general public knows what a anemone fish looks like! By the way, why didn't Nemo's father become his mother, when she died in the film? I always thought that anemone fish were protandrous hermaphrodites with sex determined by social control. Sorry, I digress!

The point I was trying to make is that I think underwater photographers often underestimate the sophistication of our audience. Many of our subjects are now familiar faces and our job as photographers has changed. No longer should we concentrate on just recording, we should be adding our personal interpretation of the subject in our images.

Studio portrait photographers have been doing this for years - you rarely see a whole human ID shot - the art of the photographer is revealed in how they light, focus and crop the subject. Opening up to different techniques in macro photography is just one way we can achieve this underwater.

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